KTC – Knowledge Transformation Center

Idea and Innovation Expert

Summary	The course focus is on the relevant methods, instruments and tools of phase 1 and 2 of the innovation cycle.
Discipline	Idea and Innovation Management
Lecturer	Prof. Dr. Olaf-Axel Burow
Co-Lecturer	Dr. Stefan Bornemann
Location	UAE or Europe
Duration	According to Course Type (Compact, Expanded or Professional)
Target Group	Executive Employees with first time operational experience
Class Size	Up to 12–16 Participants

Detailed Description

Leadership of this course is shared by Prof. Dr. Olaf-Axel Burow and Dr. Stefan Bornemann. Both are senior Experts with an impressive track record in the academic community and business world. In their academic work and classes, as well as in the articles and books published so far, the relevant topics of their work are “how innovation comes into the world” and the benefits of the “participative innovation approach”.

Phase 1: Identification of innovative potential

Taking the customer’s needs and the analysis of their own value chain into consideration.

Phase2: Idea generation and evaluation

Focusing on proven creativity techniques as well as on ways and methods to evoke the existing hidden innovative potential. Taking the knowledge of the system, group or team (not only the individual) into consideration – even of the end-user/customer.

The main contents of that course will include:

In theory as well as in practice, a large number of different methods and sources of idea generation and evaluation can be found. Often these two aspects are not addressed systematically.

New ideas very often happen by coincidence; are developed by a single employee or determined by the need to solve a problem – but not as a result of a formalized process.

During the idea and innovation process, the search fields have to be clearly identified by using a structured methodology. Phase 1 is named “Analyzing fields of potential innovation” and describes a structured approach to gather ideas and their evaluation.

The idea phase will have begun.

In principle, the emphasis will be on the definition of “search boxes/fields” taking into account both the resolution of customer problems and analyzing their own value-added processes.

Phase 2, “developing ideas” is about the generation of ideas, including the use of established development techniques and methods. It may also include the involvement of third parties. The outcome of this second phase will be a number of specific project ideas, from which those with the greatest potential for success will be systematically selected.